Żubrówka Biała vodka lands in the UK

Żubrówka Biała

Polish premium vodka brand Żubrówka Biała is to launch in the UK, with the aim to “elevate expectations” around mainstream vodka.

Imported and marketed by Roust, Żubrówka is adding the new addition to its UK product line-up, which includes the original Żubrówka Bison Grass vodka.

Żubrówka Biała launched in 2010, and has become the Poland’s “best-selling” vodka. It also claims to be the fastest-growing vodka brand in Europe.

Inspired by the clean white snows of the Bialowieza Forest, Europe’s last remaining primeval forest where the European Bison still live today, Biała meaning “white” in Polish, is produced using high quality grain and distilled seven times.

Biała can be enjoyed straight or on ice, as well as in classic Martini or mixer of choice.

Emma Burns, international brand manager at Żubrówka, said: “When it comes to drinks and cocktails, there is growing consumer demand for new tastes, flavours and freshness, which is driven by a desire for more authentic brands with a connection to nature.

“Unlike many of the mass-produced brands, Żubrówka Biała combines history and heritage with outstanding taste. Given its supreme smoothness and clear links to nature, Biała is the perfect choice for consumers seeking a premium-tasting base spirit to create a huge range of cocktails.

“We’ve worked with our distillery in Polmos Bialystok to bring the best Polish vodkas to the UK market. We’re delighted to be launching Biała at such an exciting time for the category.”

The vodka will be available across all channels in the UK in 20cl and 70cl formats.

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