Zubrowka swoops in to engage with bartenders

ZubrowkaA new programme has been launched for Polish bison grass vodka Zubrowka to engage with the UK’s top bartenders.

Running throughout the summer, Zubrowka Night Owls involves events at bars such as Sketch and Nightjar in London and Epernay in Manchester.

It has begun with an exclusive tasting of vintage vodkas, including a Zubrowka from the 1960s, led by spirits expert Ian Wisniewski. They took place in Edinburgh and London last week and will next be at Epernay in Manchester on Tuesday (June 4).

Ian said: “The huge growth of interest in limited editions in various spirit categories shows how much interest there is in rare bottlings and vintage bottlings, which are inevitably available in limited quantities, are a part of this.”

Other spirits being tasted include a lemon-flavoured cytrynowka and a pepper-flavoured pieprzowka, also both bottled in Poland in the 1960s. The mascot of the events is a live owl.

As part of the Night Owls programme, bartenders will take part in master classes held by Zubrowka’s UK brand ambassador Pawel Rolka.

They can also enjoy a trip to the Forest of Dean in Gloucestershire in July for activities inspired by the vodka and the Bialowieza Forest in Poland where the bison grass grows. Activities will range from foraging to outdoor saunas and bison grass spa treatments.

Pawel said: “The response we have received from bars so far has been incredible. There is clearly a real appetite for the liquid as bartenders experiment with its versatility in cocktails.

“The aim of this campaign is for us to take these elite bartenders, those with a real passion for their drinks and their job, on a journey into the enchanting world of Zubrowka and its home of the Bialowieza forest to get a sense of what goes into making its most famous export.

“We’ll do this by recognising and rewarding the hard graft that bartenders put in on a long night shift.”

To keep up to date with the Night Owls programme visit Zubrowka’s Facebook page at www.facebook.com/zubrowkauk and follow it on Twitter at @Zubrowkauk.

Photography by Addie Chin.

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