Central Foods launches vegan American pancakes

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Frozen food distributor Central Foods has extended its free-from range for foodservice operators with the launch of a new vegan American pancake.

The move is in response to both the increase in demand for plant-based, vegan products and the growing appetite among consumers for eating out at breakfast and brunch.

All-day breakfasts are also becoming more popular, particularly with millennials, leading to rising demand from foodservice operators for easy-to-serve breakfast-style items that can be offered throughout the day and at various dining occasions.

The four and a half inch pancakes are made to a vegan recipe, resulting in a fluffy American-style pancake that can be topped with both sweet and savoury options to create a breakfast item or light snack. Suitable for both vegetarians and vegans, the pancakes have a defrosted shelf life of two days.

Gordon Lauder, MD for Central Foods, said: “Central Foods has experienced significant increases in sales of American pancakes in recent years. We have also seen a large percentage rise in the demand for vegan and plant-based products. Now we can offer vegan American pancakes from Crépe Cuisine which will satisfy both demands.

He added: “We also know that breakfast is the fastest growing eating out occasion in the UK. There’s been a big rise in popularity of breakfast, brunch and all-day breakfasts. According to a recent report from Travelodge, 65% of Britons are socially dining out for breakfast twice a month, with many saying it suits their modern lifestyles and is a time-effective way of meeting for business or socially.

“The new vegan American pancake should prove to be a convenient and versatile product to have in any professional foodservice kitchen.”

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