‘Planet-saving’ organic amber ale launched by UK brewers

Flour Power

Friends of the Earth, Stroud Brewery and Toast Ale have collaborated to create Flour Power, an organic amber ale which demonstrates some of the solutions for a greener future.

The “modern” ale is produced in a brewery where the aim is to support the environment and reduce carbon footprint.

House Bakery’s unsold organic bread, which would otherwise have gone to waste, is used to create the beer, which is heavily hopped with Citra and Azacca for an “intense citrusy aroma”, balanced by a “fruity finish”.

Mike Birkin, campaigner at Friends of the Earth, said: “At Friends of the Earth we’re always keeping an eye out for those businesses showing a better way of doing things, so collaborating with Stroud Brewery and Toast Ale is hugely exciting.

“With Flour Power we’re aiming for a craft ale that proves that the things we enjoy can be produced in more considerate, sustainable ways.”

“We hope to see more businesses, including further breweries, respond to the climate emergency. So let’s raise a cheer to Flour Power for showing us a way forward.”

Chris Head, collaborations manager at Toast Ale, added: “In the UK, 44% of bread is never eaten. We’re on a mission to change that by working in partnership with breweries and bakeries all over the world to create great-tasting beers that are better for the planet. It’s a revALEution to end food waste.

“We’re incredibly proud to partner with Friends of the Earth to raise awareness of climate change and to support the great work they do.

“Food production, one-third of which we waste, is one of the biggest contributors to climate change, so they are a powerful ally to our mission.

“Collaborating with fellow B Corp Stroud Brewery to create Flour Power has been a fun and delicious adventure, resulting in a wonderful organic golden ale that will empower drinkers to do their bit. For it is within all of (fl)our power to change the world.”

5% of Flour Power’s proceeds will be donated to Friends of the Earth’s climate campaign.

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